Eli Manning’s Full-Circle Journey with Score Sports and His Growing Off-Field Legacy
Back in October 2024, Score Sports secured a major partnership with Babe Ruth League Baseball and Softball, becoming its official uniform supplier. A key reason for this deal? Eli Manning. As a part-owner of Brand Velocity Group (BVG), Manning’s involvement helped bridge the connection. According to Score Sports CEO Joe Flannery, Manning’s endorsement of the company carried serious weight—especially since Manning himself had once played in the Babe Ruth League as a kid. A childhood photo of him still hangs on the league’s wall in New Jersey, making the collaboration a deeply personal milestone.
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Now, that relationship has gone even further. The former New York Giants quarterback has officially teamed up with Score Sports again, this time as the face of the company’s 50for50 Challenge, a national fundraising campaign launched to mark Score’s 50th anniversary.
In a recent Instagram reel, Manning emphasized the importance of values like leadership and opportunity—traits that define both his career and Score Sports’ mission. The 50for50 Challenge aims to support youth sports nonprofits across the country by offering a $50,000 grand prize and donating sports gear to underserved athletes. The campaign will run from May 16 to June 13, giving 501(c)(3) organizations the chance to raise funds through the platform GivenGain. All money raised stays with the nonprofits, and weekly prizes like uniforms and gear packs will also be awarded.
Manning’s investment is more than financial—he believes in the mission. As Flannery previously shared, BVG was willing to help Score grow beyond its family-owned roots, and having Eli involved brings credibility and visibility to that effort.
A New Legacy: Eli Manning and the Giants Ownership Quest
While Manning’s post-football career already includes impactful ventures, he’s also pursuing something even bigger: ownership in the New York Giants. Despite being a franchise legend with two Super Bowl MVPs and a legacy of beating the Patriots twice, securing even a minority stake in the team is far from guaranteed.
Reports have revealed that the Giants quietly made a non-controlling share available for investment and hired Moelis & Company to oversee potential offers. Eli is reportedly assembling a bid to be part of the ownership group, but challenges remain. According to analysts, he may not have the financial muscle alone and would likely need to serve as the public face of a larger investment team.
Complicating matters further is the historical structure of the Giants. The Mara and Tisch families, who have co-owned the franchise for decades, aren’t expected to give Manning a special deal—even though Tom Brady received one from a team he never played for. In contrast, Eli may have to fight for the opportunity from the very franchise he helped bring to glory.
Some, like Chris Simms, have speculated about a Manning family dream team—Eli as owner, Peyton as GM, and Arch Manning eventually taking the reins as quarterback. While that idea captures fans’ imaginations, the reality is far more complex. NFL ownership transitions often move slowly and involve significant red tape, as seen with Brady’s own extended process with the Raiders.
Still, if anyone is used to thriving under pressure, it’s Eli Manning. And if successful, this next chapter could further elevate his legacy—this time from the owner’s suite instead of under center.