Two Titans of Golf, One Massive Wealth Gap
When it comes to talent, Scottie Scheffler and Jon Rahm are neck and neck. But in 2025, their financial trajectories have taken notably different paths. While both boast multiple major titles and a dominant presence on the green, it’s their career choices off the course—particularly around endorsements and league affiliations—that have tilted the scales in Rahm’s favor.
Jon Rahm’s LIV Leap Pays Off Big
Rahm’s decision to join LIV Golf in December 2023 with a staggering $300 million multi-year deal dramatically redefined his earnings potential. In just over a year, Rahm has banked $43 million from tournament winnings and team bonuses. This, combined with lucrative brand partnerships with TaylorMade, Rolex, Mercedes-Benz, and Santander, has pushed his estimated 2025 net worth to an eye-popping $218 million.
Scottie Scheffler’s Steady Rise on PGA Grounds
Scheffler, on the other hand, has remained loyal to the PGA Tour and carved out a legacy rooted in dominance. With nine tournament wins in 2024 alone, including a second Masters title and Olympic gold, Scheffler’s tournament earnings for that year alone exceeded $62 million. He currently ranks third on the PGA’s all-time money list, with total earnings topping $74 million, and his net worth is estimated at $110 million.
Endorsement Empires: Who Wins Off the Course?
Both players are cash magnets for major brands. Rahm reportedly earns around $20 million annually from endorsements with global giants like Rolex, Mercedes-Benz, and VistaJet. Meanwhile, Scheffler brings in a similar endorsement figure from sponsors like Nike, TaylorMade, Rolex, and Veritex Bank, showcasing his value as a clean-cut, consistent champion.
The Verdict: LIV Risk Brings LIV Reward
While Scottie Scheffler’s consistency and traditional path with the PGA have earned him immense respect and wealth, Jon Rahm’s bold leap to LIV Golf has catapulted him ahead financially. The Spaniard’s aggressive career pivot and brand savvy have solidified his place as the richest golfer between the two in 2025.
And with both stars still in their prime, this financial rivalry may just be heating up.
READ MORE
Brandel Chamblee Shocks Golf World by Praising Jon Rahm’s Comeback Amid LIV Golf Scrutiny