The Broadcast Battle Intensifies
A tech war is heating up in professional golf, and fans are watching closely. The PGA Tour and LPGA have been accused of adopting LIV Golf’s innovative broadcast technology—particularly the use of real-time drone ball tracing—without giving proper credit. The controversy exploded after NBC unveiled its moving drone tracing system during the US Women’s Open this week.
Drone Tracing: A Game-Changer in Golf Coverage
The technology allows drones to follow golf balls mid-flight, overlaying real-time tracer graphics for an immersive viewing experience. While NBC’s version is impressive, fans quickly pointed out that this is far from a new development. In fact, LIV Golf had already introduced a similar system back in October 2023 during their Team Championship in Miami.
LIV Was First, Fans Say
Initially using stationary drones, LIV Golf upgraded to moving, AR-enhanced drone tracers by early 2024. Meanwhile, the PGA Tour didn’t debut its version until June 2024 at the Travelers Championship—eight months later. Yet, when the PGA Tour’s version won a Sports Emmy in May 2025, many felt the recognition was misplaced.
Fan Backlash Grows
Social media lit up after a tweet by journalist Josh Carpenter hailed the PGA Tour’s version as a first-of-its-kind innovation. Fans were quick to correct the record, calling out what they see as a recurring pattern of traditional tours receiving credit for ideas pioneered by LIV. Comments like “LIV did it first” and “The PGA Tour is playing catch-up” reflect growing frustration with how golf’s media covers technological advancements.
The Bigger Issue: Recognition and Rivalry
This isn’t just about drones. It’s about how innovation is acknowledged—and who gets to write the narrative. For many fans, LIV Golf is leading the charge in broadcast innovation, and they want to see the league get the recognition it deserves.
Conclusion: Credit Where It’s Due
As the PGA Tour and LIV Golf continue to compete, fans are demanding transparency and fair attribution. If golf truly wants to evolve, crediting the right innovators is just as important as the technology itself.