Tiger Woods is facing a sobering reality as his ambitious $500 million TGL venture continues to struggle for momentum during Season 2. Despite the star power behind the tech-driven golf league and its promise to modernize the sport, early indicators suggest that fan engagement, viewership consistency, and overall buzz have yet to meet lofty expectations.
Viewership for @TGL's Match 4 on Tuesday between Jupiter-New York: 793K viewers on ESPN (Big Data + Panel). 7pm start.
That's down from 864K for last year's Week 4 (also a 7pm ESPN start, Panel only).
The same window in 2025 drew 1.005M on ESPN for Tiger's debut.
Tuesday… pic.twitter.com/zC21h8OEqs
— Josh Carpenter (@JoshACarpenter) January 16, 2026
While Woods remains publicly optimistic and committed to the project’s long-term vision, the ongoing challenges highlight how difficult it is to translate innovation and investment into sustained success. As Season 2 progresses, pressure is mounting on TGL to reverse the trend and prove it can become a lasting force in professional golf rather than an expensive experiment.